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Models
Also filed here: Model, Fashion model
Heavily edited
AI already performs a large share of the work in this job. The BLS expects 2.1% fewer of these jobs by 2035.
- Rank
- #74 of 785 jobs, by how much of the work AI does
- US jobs, 2025 to 2035
- -2.1% All jobs: +3.5%
- Median US pay
- $48,470 a year, 2025
- People doing it
- 4,200 in the US, with about 700 openings a year
The work, 7 activities
The job description, marked up.
Every activity in this job, the biggest first. Tap a line for the evidence.
- deleAI does this
- +AIAI helps
- stetStill yours
AI does this: Promote products, services, or programs43%
AI performed this in about 1 in 117 Copilot conversations and completed it 92% of the time.
Still yours: Prepare financial documents, reports, or budgets19%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI helps with this: Gather data about operational or development activities9%
People asked AI for help with this in about 1 in 251 conversations, and it got them there 88% of the time.
AI helps with this: Identify business or organizational opportunities9%
People asked AI for help with this in about 1 in 1,883 conversations, and it got them there 90% of the time.
AI does this: Communicate with others about operational plans or activities9%
AI performed this in about 1 in 354 Copilot conversations and completed it 90% of the time.
AI helps with this: Arrange displays or decorations5%
People asked AI for help with this in about 1 in 1,323 conversations, and it got them there 65% of the time.
Still yours: Operate transportation equipment or vehicles5%
Barely appears in AI conversations: fewer than 1 in 2,000.
2025 to 2035
Ten years from now.
For every 100 of these jobs in 2025, the BLS projects 98 in 2035. Across all US jobs, about 104.
Even shrinking, it should still see about 700 openings a year as people retire or move on.
Nearby
Where your skills travel.
Jobs that share the most work with this one, where AI does less of it.
- Shares 35% of the workDemonstrators and Product Promoters28% AI does, against 52% here+0.2% by 2035 · $39,320 · No formal credential
- Shares 21% of the workAgents and Business Managers of Artists, Performers, and Athletes44% AI does, against 52% here+9.7% by 2035 · $82,890 · Bachelor’s degree
- Shares 20% of the workAccountants and Auditors33% AI does, against 52% here+5% by 2035 · $83,680 · Bachelor’s degree
How to read this file.
deleAI does this. In US Bing Copilot conversations from January to September 2024, AI itself performed the activity, completed it and made a real difference often enough to count.
+AIAI helps. People brought the activity to AI as their own goal, and it usually got them there.
stetStill yours. It barely shows up in AI use, AI rarely finishes it, or in this job it needs hands.
Shares are weighted by how much each activity matters in the job, using O*NET. Microsoft’s own AI applicability score for this job is 0.34, higher than 96% of jobs.
Doing an activity is not doing a job. The researchers behind this data warn against reading it as job loss, and so do we. It is US data; the shape of the work travels.
Sources: Microsoft Research, Working with AI (2025) · O*NET OnLine, 41-9012 · BLS Employment Projections 2025 to 2035
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