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Demonstrators and Product Promoters
Lightly edited
AI performs some of this work. Most of it still needs a person. The BLS expects 0.2% more of these jobs by 2035, slower than the 3.5% average.
- Rank
- #254 of 785 jobs, by how much of the work AI does
- US jobs, 2025 to 2035
- +0.2% All jobs: +3.5%
- Median US pay
- $39,320 a year, 2025
- People doing it
- 70,400 in the US, with about 11,400 openings a year
The work, 14 activities
The job description, marked up.
Every activity in this job, the biggest first. Tap a line for the evidence.
- deleAI does this
- +AIAI helps
- stetStill yours
AI helps with this: Promote products, services, or programs26%
People asked AI for help with this in about 1 in 715 conversations, and it got them there 92% of the time. In this job the work is hands-on, so AI can only assist.
Still yours: Maintain sales or financial records11%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Advise others on products or services10%
AI performed this in about 1 in 42 Copilot conversations and completed it 92% of the time.
AI helps with this: Arrange displays or decorations9%
People asked AI for help with this in about 1 in 1,323 conversations, and it got them there 65% of the time.
AI does this: Maintain current knowledge in area of expertise8%
AI performed this in about 1 in 40 Copilot conversations and completed it 91% of the time.
AI does this: Explain technical details of products or services6%
AI performed this in about 1 in 43 Copilot conversations and completed it 91% of the time.
Still yours: Clean tools, equipment, facilities, or work areas6%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Sell products or services6%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI helps with this: Identify business or organizational opportunities4%
People asked AI for help with this in about 1 in 1,883 conversations, and it got them there 90% of the time.
AI helps with this: Respond to customer problems or inquiries4%
People asked AI for help with this in about 1 in 11 conversations, and it got them there 88% of the time. In this job the work is hands-on, so AI can only assist.
Still yours: Collect data about consumer needs or opinions3%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Develop marketing or promotional materials2%
AI performed this in about 1 in 690 Copilot conversations and completed it 85% of the time.
Still yours: Stock supplies or products2%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Train others on operational or work procedures2%
AI performed this in about 1 in 348 Copilot conversations and completed it 92% of the time.
2025 to 2035
Ten years from now.
For every 100 of these jobs in 2025, the BLS projects 100 in 2035. Across all US jobs, about 104.
About 11,400 openings a year, from growth and from people who retire or move on.
Nearby
Where your skills travel.
Jobs that share the most work with this one, where AI does less of it.
- Shares 30% of the workParts Salespersons20% AI does, against 28% here+3% by 2035 · $38,630 · No formal credential
- Shares 23% of the workDriver/Sales Workers9% AI does, against 28% here+7.9% by 2035 · $38,770 · High school diploma
- Shares 21% of the workBarbers12% AI does, against 28% here+3.3% by 2035 · $38,210 · Postsecondary certificate
The wire
On the wire.
Nothing filed about this job yet. The latest from the Work front:
How to read this file.
deleAI does this. In US Bing Copilot conversations from January to September 2024, AI itself performed the activity, completed it and made a real difference often enough to count.
+AIAI helps. People brought the activity to AI as their own goal, and it usually got them there.
stetStill yours. It barely shows up in AI use, AI rarely finishes it, or in this job it needs hands.
Shares are weighted by how much each activity matters in the job, using O*NET. Microsoft’s own AI applicability score for this job is 0.31, higher than 89% of jobs.
Doing an activity is not doing a job. The researchers behind this data warn against reading it as job loss, and so do we. It is US data; the shape of the work travels.
Sources: Microsoft Research, Working with AI (2025) · O*NET OnLine, 41-9011 · BLS Employment Projections 2025 to 2035
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