← All 785 jobsFile 11-2021
Marketing Managers
Also filed here: Marketing manager, Head of marketing, CMO, Brand manager, Growth manager, Product marketing manager and 1 more
Lightly edited
AI performs some of this work. Most of it still needs a person. The BLS expects 6.9% more of these jobs by 2035, faster than the 3.5% average.
- Rank
- #154 of 785 jobs, by how much of the work AI does
- US jobs, 2025 to 2035
- +6.9% All jobs: +3.5%
- Median US pay
- $166,790 a year, 2025
- People doing it
- 421,600 in the US, with about 34,000 openings a year
The work, 16 activities
The job description, marked up.
Every activity in this job, the biggest first. Tap a line for the evidence.
- deleAI does this
- +AIAI helps
- stetStill yours
Still yours: Develop business or marketing plans18%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Direct organizational operations, activities, or procedures11%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Communicate with others about operational plans or activities11%
AI performed this in about 1 in 354 Copilot conversations and completed it 90% of the time.
Still yours: Analyze data to improve operations9%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Analyze market or industry conditions8%
AI performed this in about 1 in 1,486 Copilot conversations and completed it 91% of the time.
AI does this: Evaluate programs, practices, or processes7%
AI performed this in about 1 in 1,764 Copilot conversations and completed it 93% of the time.
AI helps with this: Determine resource needs of projects or operations5%
People asked AI for help with this in about 1 in 1,590 conversations, and it got them there 92% of the time.
AI does this: Compile records, documentation, or other data4%
AI performed this in about 1 in 301 Copilot conversations and completed it 90% of the time.
Still yours: Develop organizational policies, systems, or processes4%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Coordinate group, community, or public activities4%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Monitor external affairs, trends, or events4%
AI performed this in about 1 in 394 Copilot conversations and completed it 87% of the time.
AI does this: Advise others on business or operational matters4%
AI performed this in about 1 in 290 Copilot conversations and completed it 92% of the time.
Still yours: Supervise personnel activities4%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Negotiate contracts or agreements3%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Collect data about consumer needs or opinions2%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Develop sustainable organizational or business policies or practices2%
Barely appears in AI conversations: fewer than 1 in 2,000.
2025 to 2035
Ten years from now.
For every 100 of these jobs in 2025, the BLS projects 107 in 2035. Across all US jobs, about 104.
About 34,000 openings a year, from growth and from people who retire or move on.
Nearby
Where your skills travel.
Jobs that share the most work with this one, where AI does less of it.
- Shares 38% of the workCompensation and Benefits Managers30% AI does, against 38% here+1.1% by 2035 · $149,230 · Bachelor’s degree
- Shares 37% of the workChief Executives25% AI does, against 38% here+3.2% by 2035 · $213,990 · Bachelor’s degree
- Shares 31% of the workComputer and Information Systems Managers25% AI does, against 38% here+15.8% by 2035 · $175,140 · Bachelor’s degree
The wire
On the wire.
Nothing filed about this job yet. The latest from the Work front:
How to read this file.
deleAI does this. In US Bing Copilot conversations from January to September 2024, AI itself performed the activity, completed it and made a real difference often enough to count.
+AIAI helps. People brought the activity to AI as their own goal, and it usually got them there.
stetStill yours. It barely shows up in AI use, AI rarely finishes it, or in this job it needs hands.
Shares are weighted by how much each activity matters in the job, using O*NET. Microsoft’s own AI applicability score for this job is 0.19, higher than 66% of jobs.
Doing an activity is not doing a job. The researchers behind this data warn against reading it as job loss, and so do we. It is US data; the shape of the work travels.
Sources: Microsoft Research, Working with AI (2025) · O*NET OnLine, 11-2021 · BLS Employment Projections 2025 to 2035
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