← All 785 jobsFile 13-1161
Market Research Analysts and Marketing Specialists
Also filed here: Marketing executive, Digital marketer, Digital marketing, SEO, SEM, Performance marketer and 6 more
Being rewritten
AI already performs most of the work in this job. Even so, the BLS expects 7% more of these jobs by 2035, faster than the 3.5% average.
- Rank
- #18 of 785 jobs, by how much of the work AI does
- US jobs, 2025 to 2035
- +7% All jobs: +3.5%
- Median US pay
- $78,760 a year, 2025
- People doing it
- 952,700 in the US, with about 82,000 openings a year
The work, 23 activities
The job description, marked up.
Every activity in this job, the biggest first. Tap a line for the evidence.
- deleAI does this
- +AIAI helps
- stetStill yours
AI does this: Analyze market or industry conditions24%
AI performed this in about 1 in 1,486 Copilot conversations and completed it 91% of the time.
AI does this: Communicate with others about business strategies14%
AI performed this in about 1 in 1,508 Copilot conversations and completed it 95% of the time.
AI helps with this: Design computer or information systems or applications13%
People asked AI for help with this in about 1 in 938 conversations, and it got them there 85% of the time.
AI does this: Implement procedures or processes12%
AI performed this in about 1 in 377 Copilot conversations and completed it 89% of the time.
Still yours: Direct organizational operations, activities, or procedures4%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI helps with this: Gather data about operational or development activities4%
People asked AI for help with this in about 1 in 251 conversations, and it got them there 88% of the time.
AI does this: Present research or technical information3%
AI performed this in about 1 in 30 Copilot conversations and completed it 90% of the time.
AI does this: Develop technical specifications for products or operations3%
AI performed this in about 1 in 1,901 Copilot conversations and completed it 90% of the time.
AI does this: Evaluate the characteristics, usefulness, or performance of products or technologies3%
AI performed this in about 1 in 237 Copilot conversations and completed it 93% of the time.
AI helps with this: Research organizational behavior, processes, or performance3%
People asked AI for help with this in about 1 in 1,049 conversations, and it got them there 89% of the time.
Still yours: Develop organizational policies, systems, or processes2%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Evaluate programs, practices, or processes2%
AI performed this in about 1 in 1,764 Copilot conversations and completed it 93% of the time.
Still yours: Monitor financial data or activities2%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Advise others on the design or use of technologies1%
AI performed this in about 1 in 97 Copilot conversations and completed it 91% of the time.
Still yours: Replenish inventories of materials, equipment, or products1%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Supervise personnel activities1%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Maintain current knowledge in area of expertise1%
AI performed this in about 1 in 40 Copilot conversations and completed it 91% of the time.
AI does this: Provide information to guests, clients, or customers1%
AI performed this in about 1 in 9 Copilot conversations and completed it 87% of the time.
Still yours: Develop business or marketing plans1%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Develop operational or technical procedures or standards1%
AI performed this in about 1 in 1,089 Copilot conversations and completed it 92% of the time.
AI does this: Communicate with others about specifications or project details1%
AI performed this in about 1 in 117 Copilot conversations and completed it 78% of the time.
AI helps with this: Create visual designs or displays1%
People asked AI for help with this in about 1 in 78 conversations, and it got them there 40% of the time.
AI does this: Program computer systems or production equipment1%
AI performed this in about 1 in 822 Copilot conversations and completed it 87% of the time.
2025 to 2035
Ten years from now.
For every 100 of these jobs in 2025, the BLS projects 107 in 2035. Across all US jobs, about 104.
About 82,000 openings a year, from growth and from people who retire or move on.
Nearby
Where your skills travel.
Jobs that share the most work with this one, where AI does less of it.
- Shares 26% of the workWeb Developers49% AI does, against 67% here+3.8% by 2035 · $92,650 · Bachelor’s degree
- Shares 25% of the workMedical and Health Services Managers33% AI does, against 67% here+24.2% by 2035 · $123,860 · Bachelor’s degree
- Shares 24% of the workDatabase Architects61% AI does, against 67% here+9.4% by 2035 · $139,500 · Bachelor’s degree
The wire
On the wire.
Nothing filed about this job yet. The latest from the Work front:
How to read this file.
deleAI does this. In US Bing Copilot conversations from January to September 2024, AI itself performed the activity, completed it and made a real difference often enough to count.
+AIAI helps. People brought the activity to AI as their own goal, and it usually got them there.
stetStill yours. It barely shows up in AI use, AI rarely finishes it, or in this job it needs hands.
Shares are weighted by how much each activity matters in the job, using O*NET. Microsoft’s own AI applicability score for this job is 0.35, higher than 97% of jobs.
Doing an activity is not doing a job. The researchers behind this data warn against reading it as job loss, and so do we. It is US data; the shape of the work travels.
Sources: Microsoft Research, Working with AI (2025) · O*NET OnLine, 13-1161 · BLS Employment Projections 2025 to 2035
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