← All 785 jobsFile 11-2011
Advertising and Promotions Managers
Also filed here: Advertising manager, Media planner, Promotions manager
Lightly edited
AI performs some of this work. Most of it still needs a person. The BLS expects 3.7% fewer of these jobs by 2035.
- Rank
- #197 of 785 jobs, by how much of the work AI does
- US jobs, 2025 to 2035
- -3.7% All jobs: +3.5%
- Median US pay
- $133,660 a year, 2025
- People doing it
- 33,200 in the US, with about 2,300 openings a year
The work, 20 activities
The job description, marked up.
Every activity in this job, the biggest first. Tap a line for the evidence.
- deleAI does this
- +AIAI helps
- stetStill yours
Still yours: Manage budgets or finances12%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Coordinate activities with clients, agencies, or organizations7%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Develop business or marketing plans7%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Develop marketing or promotional materials7%
AI performed this in about 1 in 690 Copilot conversations and completed it 85% of the time.
AI helps with this: Develop professional relationships or networks7%
People asked AI for help with this in about 1 in 1,715 conversations, and it got them there 95% of the time.
Still yours: Direct organizational operations, activities, or procedures6%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Examine materials or documentation for accuracy or compliance6%
AI performed this in about 1 in 824 Copilot conversations and completed it 86% of the time.
AI does this: Communicate with others about operational plans or activities6%
AI performed this in about 1 in 354 Copilot conversations and completed it 90% of the time.
AI helps with this: Monitor individual behavior or performance5%
People asked AI for help with this in about 1 in 1,704 conversations, and it got them there 93% of the time.
Still yours: Coordinate group, community, or public activities5%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Implement procedures or processes4%
AI performed this in about 1 in 377 Copilot conversations and completed it 89% of the time.
AI does this: Promote products, services, or programs4%
AI performed this in about 1 in 117 Copilot conversations and completed it 92% of the time.
Still yours: Analyze data to improve operations4%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Prepare financial documents, reports, or budgets4%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Negotiate contracts or agreements4%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Maintain current knowledge in area of expertise3%
AI performed this in about 1 in 40 Copilot conversations and completed it 91% of the time.
AI does this: Train others on operational or work procedures3%
AI performed this in about 1 in 348 Copilot conversations and completed it 92% of the time.
AI helps with this: Advise others on products or services3%
People asked AI for help with this in about 1 in 196 conversations, and it got them there 92% of the time. In this job the work is hands-on, so AI can only assist.
Still yours: Evaluate personnel capabilities or performance2%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Supervise personnel activities2%
Barely appears in AI conversations: fewer than 1 in 2,000.
2025 to 2035
Ten years from now.
For every 100 of these jobs in 2025, the BLS projects 96 in 2035. Across all US jobs, about 104.
Even shrinking, it should still see about 2,300 openings a year as people retire or move on.
BLS on AIBLS expects AI tools to let fewer managers oversee more staff, lowering this occupation's share of employment. Source ↗
Nearby
Where your skills travel.
Jobs that share the most work with this one, where AI does less of it.
- Shares 42% of the workChief Executives25% AI does, against 33% here+3.2% by 2035 · $213,990 · Bachelor’s degree
- Shares 41% of the workFinancial Managers23% AI does, against 33% here+9.7% by 2035 · $166,570 · Bachelor’s degree
- Shares 37% of the workFundraising Managers23% AI does, against 33% here+5.4% by 2035 · $125,470 · Bachelor’s degree
The wire
On the wire.
Nothing filed about this job yet. The latest from the Work front:
How to read this file.
deleAI does this. In US Bing Copilot conversations from January to September 2024, AI itself performed the activity, completed it and made a real difference often enough to count.
+AIAI helps. People brought the activity to AI as their own goal, and it usually got them there.
stetStill yours. It barely shows up in AI use, AI rarely finishes it, or in this job it needs hands.
Shares are weighted by how much each activity matters in the job, using O*NET. Microsoft’s own AI applicability score for this job is 0.19, higher than 66% of jobs.
Doing an activity is not doing a job. The researchers behind this data warn against reading it as job loss, and so do we. It is US data; the shape of the work travels.
Sources: Microsoft Research, Working with AI (2025) · O*NET OnLine, 11-2011 · BLS Employment Projections 2025 to 2035
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